Medical College of Wisconsin

In an effort to capture more medical data around anal cancer screenings, the #MindYourBehind campaign allowed us to go butts-first into this sensitive territory, supported by a hyper-geotargeted paid approach to capture the attention of target groups. Work includes print posters, direct mailers, web copy, paid campaign across Meta channels, and social content. Here’s to keeping it cheeky.

All design work by Bill Ferenc.