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The Downtown Houston district was facing a distinct challenge: safely bring folks back to Downtown in the midst of the COVID-19 pandemic. With the We Are Downtown campaign, Downtown Houston has been able to do just that. All work done with Sr. Designer & Illustrator Bill Ferenc.
Campaign Overview
The Downtown Houston district was facing a distinct challenge: safely bring folks back to Downtown in the midst of the COVID-19 pandemic. With the We Are Downtown campaign, we’ve been able to do just that.
CD: Caitlin Greenwood
Sr. Designer & Illustrator: Bill Ferenc
GIPHY Integration
Available through GIPHY and active on Instagram, the campaign graphics were released to the public to share, play and post.
Launching TikTok
As part of the #WeAreDowntown campaign, we partnered with Downtown Houston to launch their newest platform, TikTok, and elevating the channel through a dynamic storytelling focus to reach new audiences.
Social media partnership
In partnership with the Downtown District, we were able to facilitate a content strategy that put the neighborhood’s stories at the forefront.
METRO Wrap
We Are Downtown partnered with the Houston Metro to bring the campaign directly to the streets or rail line, as it were.
The Downtown Houston district was facing a distinct challenge: safely bring folks back to Downtown in the midst of the COVID-19 pandemic. With the We Are Downtown campaign, Downtown Houston has been able to do just that. All work done with Sr. Designer & Illustrator Bill Ferenc.